Everything I Know about Business I Learned at McDonalds or Tuned in

Everything I Know About Business I Learned at McDonald's: The 7 Leadership Principles that Drive Break-Out Success

Author: Paul Facella

An unparalleled insider’s look at the management practices that have made McDonald’s a household name on six continents--that everyone can use

What is it about McDonald’s that has made it not only the number-one fast-food franchise in the world, but a branding icon second only to Coca-Cola for world wide name recognition? Few people are as well qualified to answer that question as Paul Facella. Beginning behind the counter at age sixteen, Facella literally grew up in the company’s culture. From counter, to grill, to Executive Vice President, Facella, over the course of his distinguished thirty- four year career at McDonald’s, developed an intimate knowledge of the fast-food behemoth’s management practices as well as personal ties to its legendary leaders, including founder Ray Kroc, and former president Ed Rensi and former CEO Fred Turner.

In Everything I Know About Business I Learned at McDonald’s Paul Facella takes you inside to offer for a uniquely intimate and authoritative look at the McDonald’s organization, system, and culture. He extracts powerful lessons for managers, executives, and entrepreneurs in all industries on leadership, people development, and teamwork.

Book review: Beating the Street or The White Mans Burden

Tuned In: Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs

Author: Craig Stull

Do you resonate in your market?

When it comes to creating and bringing new offerings to market, "tuned out" organizations get it wrong. They ignore the signals that reveal which problems buyers want solved and which solutions they will happily pay for. "Tuned in" organizations, on the other hand, take a radically different approach. They tap into the wider mind of the market and connect deeply to what their buyers value most, creating breakthrough offerings—called "resonators." These resonators offer value so immediately apparent that they seem to sell themselves.

Tuned In shows you six simple, yet powerful, steps to creating products, services, or ideas that resonate right out of the gate.

Uncover Opportunities Others Don't See

"When companies think they know what customers need, it invariably ends badly. Tuned In shows step by step how to create unique products and services in areas that established organizations fail to recognize."

—Rob McGovern, founder of CareerBuilder.com, and Chairman and CEO of Jobfox.com

Gain a Sustainable Competitive Edge

"This is a unique and fresh approach to how today's fortunes are made."

—Rick Page, author of the #1 sales bestseller Hope Is Not a Strategy

The Real Difference Maker

"The most important thing a CEO has to do is make sure his or her company is, and stays, tuned in. There are ongoing challenges with people, culture, strategy, and execution, but the real difference maker is consistently producing products and services the market loves."

—Steve Bennett, former CEO of Intuit Inc.

Build Deep Connections with YourMarket

"Tuned In'is a straightforward, commonsense approach to making connections with the marketplace. Authors Stull, Myers, and Scott have given us a great reminder of what so many established stars, and those on their way, already know: find out what your fans want, and find a way to give it to them."

—Jody Nachtigal, Personal Manager at Arcadia Group Management, and Co-President of Kissing Booth Music

Publishers Weekly

This well-reasoned and useful guide argues that successful innovators can develop products that "resonate" by connecting deeply with consumers. This simple idea is delivered in a conversational tone and illustrated in well-structured chapters laying out a six-step "Tuned in Process" and examples that span borders and industries. From anecdotes about countryside hotels that sprouted up to provide respite for Japanese salarymen to Nalgene plastic bottles, which escaped the laboratory to achieve cult status and ultimately mass market consumer appeal, fascinating case studies abound. However, as appealing as the concept and the many examples are, the enthusiastic presentation begins to grate; the repeated invocation of the "Tuned in Process" may tire readers looking for more subtlety and fewer sound bites. Still, there is sufficient fodder for anyone who wants to shake the sleep out of an organization and renew a focus on creating the kind of value that customers are willing to pay for. (June)

Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.